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Nervous about how to get sell-in a web personalization strategy at your company?  Read on: we’re about to help you level-up your game.

At the time of this writing, website personalization is irrefutably the number one way an eCommerce marketer can drive faster time to the first sale, higher average cart value and increase customer lifetime value.  The trouble is that many organizations are thinking about personalization all wrong…

Engagement as a success metric has grown up and is finally ready to make its way in the business world. For eCommerce marketers, the soft and fluffy “likes” and “shares” of days gone by have been replaced by eCommerce website engagement metrics that are ready and able to demonstrate some breadwinning power.

Simply put, zero-party data enables natural web personalization. As natural personalization goes up, creepiness goes down; ideally, creepiness is wholly removed from the interaction.