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How to Sell-In a Web Personalization Strategy to Your Org
Nervous about how to get sell-in a web personalization strategy at your company? Read on: we’re about to help you level-up your game.
Keep ReadingThe Automat Blog
INFOGRAPHIC: Death of The Cookie & What It Means For eCommerce
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Apple and Google’s new restrictions on tracking and data usage and their effect on eCommerce marketing practices may prove to be a good thing in the long run…
What is Customer Journey Retargeting?
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Customer journey retargeting is a unique practice that enables brands to target their consumers in a more relevant way.
Why Has Programmatic Advertising Not Achieved Its Potential?
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Most of the time, when I talk about display ads, the response I get is that “banners suck”….
How Much Does Advertising Really Cost?
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Ads are everywhere. 8 of every 30 minutes on TV, approximately one ad every 41 seconds on Facebook,…
Using First-Party Data to Bridge Silos in Today’s Ad Platforms
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Data-driven marketing has famously helped marketers better the attribution in their advertising. This increased certainty, however, comes mostly…
Rethinking Media Mix for the 2020s
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The modern media mix is changing – leveraging conversational AI can permit ROI to come along for the ride.
