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How to Sell-In a Web Personalization Strategy to Your Org
Nervous about how to get sell-in a web personalization strategy at your company? Read on: we’re about to help you level-up your game.
Keep ReadingThe Automat Blog
Web Personalization: The Cool vs. The Creepy
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Simply put, zero-party data enables natural web personalization. As natural personalization goes up, creepiness goes down; ideally, creepiness is wholly removed from the interaction.
Conversational AI is Killing It. Here’s The Only 5-Minute Article You Need To Know Why.
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Conversational AI has gone fully mainstream, giving brands a chance to offer personalized experiences that convert.
What Does A Successful Conversational AI Deployment Look Like?
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A successful conversational AI deployment has a core experience that converts, is able to map to multiple parts of the customer journey and uses all channels available to maximize ROI.
What is Conversational Commerce?
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Conversational Commerce is the practice of engaging consumers in conversation with each and every transaction, influencing their choices in more personalized ways.
Why AI Chatbots Work Better for Marketing & Commerce
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AI chatbots aren’t just for support – in fact they may not even be good for support. Marketing and commerce are the real opportunity.
What Do Consumers Really Think of Chatbots?
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Chatbots have gotten a bad wrap, but consumers actually find them quick, easy, fun, friendly and informative.
