At the time of this writing, website personalization is irrefutably the number one way an eCommerce marketer can drive faster time to the first sale, higher average cart value and increase customer lifetime value. The trouble is that many organizations are thinking about personalization all wrong...Keep Reading
Simply put, zero-party data enables natural web personalization. As natural personalization goes up, creepiness goes down; ideally, creepiness is wholly removed from the interaction.
Conversational AI has gone fully mainstream, giving brands a chance to offer personalized experiences that convert.
A successful conversational AI deployment has a core experience that converts, is able to map to multiple parts of the customer journey and uses all channels available to maximize ROI.
Conversational Commerce is the practice of engaging consumers in conversation with each and every transaction, influencing their choices in more personalized ways.
AI chatbots aren’t just for support – in fact they may not even be good for support. Marketing and commerce are the real opportunity.
Chatbots have gotten a bad wrap, but consumers actually find them quick, easy, fun, friendly and informative.