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How to Sell-In a Web Personalization Strategy to Your Org
Nervous about how to get sell-in a web personalization strategy at your company? Read on: we’re about to help you level-up your game.
Keep ReadingThe Automat Blog
Best Website Personalization Tools – Pros, Cons, & Truth Revealed
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At the time of this writing, website personalization is irrefutably the number one way an eCommerce marketer can drive faster time to the first sale, higher average cart value and increase customer lifetime value. The trouble is that many organizations are thinking about personalization all wrong…
Web Personalization: The Cool vs. The Creepy
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Simply put, zero-party data enables natural web personalization. As natural personalization goes up, creepiness goes down; ideally, creepiness is wholly removed from the interaction.
Customer Experience Roundtable: What Top Ecommerce Leaders Are Focused on Right Now
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We gathered top digital customer experience leaders from the beauty industry to talk about what they’re working on and what keeps them up at night…
Beauty Companies Are Leading at Website Personalization
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It has been called “The Uberization of Everything.” It’s an economic trend that has forced your products, fantastic…
What Is Website Personalization? (and Why Your Business Needs It)
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The average conversion rate for ecommerce businesses is 2.86%. Put simply, about 97% of your visitors are not…
8 Essential Ecommerce Trends for 2021
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By now we’re all aware of how disruptive COVID-19 has been. The world is a brand new place,…
