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amika case study
When amika began looking for Conversational AI for ecommerce technology, they had a simple objective in mind. They needed to offer a more intimate experience and stand out in a very competitive market. They were already using live chat, and these conversations served as early signals of bigger marketing and sales potentials. Customers were engaging, asking for tips and recommendations from amika but the brand didn't have the ability to reply instantly and offer a real hair care consultation to each visitor. amika partnered with Automat to make these conversations a real source of revenue, and to provide customers with immediate, always-on experience that they envisioned.
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