Launches as Source of Everything Worth Knowing About Beauty Bots

Automat part of new Amazon initiative to promote discovery of chatbots

MONTREALFeb. 15, 2018 /CNW Telbec/ – Automat, the leader in AI-driven Conversational Marketing, today announced the launch of — an industry website for beauty brands, tech vendors, developers, consumers and anyone interested in the use of messaging-based applications in the beauty industry to share information and resources on everything worth knowing about beauty bots. .BOT is a top-level domain provided by Amazon Registry Services to facilitate bot discoverability and education. As part of its strategic focus on and commitment to the beauty industry, Automat will curate and expand the site as an industry-wide resource. features three main areas:

Bot Directory: A directory of all beauty bots organized by industry category and messaging platform. Anyone can submit a beauty bot for inclusion and the directory is continually updated.

Case Studies: Educational, real-world examples of beauty bots transforming user experiences and delivering business results, including bots from L’Oréal, Cover Girl and Sephora.

News: Curated content of fresh industry news covering messaging and Conversational Marketing overall and their use in the beauty industry specifically.

“We’re excited to be one of the first members of Amazon’s .bot initiative. At Automat, we recognized a need to educate brands, developers, tech vendors and consumers about the rapidly growing, dynamic beauty bot space, and to pull information that can be hard to find into one comprehensive resource,” said Andy Mauro, co-founder and CEO of Automat. “ exists to help the industry collectively learn and share.”

“We are pleased to welcome Automat as one of .BOT early adopters, and are excited by their promotion of the beauty bot market segment as a whole,” said Stacey King, General Manager at Amazon Registry Services. “With .BOT we’ve aimed to create a place where anyone can launch their chatbot, find development resources, and drive discovery – helping to bridge the gap between .BOT developers and customers.”

The beauty industry has readily adopted the conversational marketing technology provided by bots. Beauty bots incorporate cutting-edge technology like artificial intelligence and augmented reality to offer personalized product try-ons, recommendations, beauty tips, appointment bookings and answers to product questions. The use of photo and video has been key to beauty bots success, allowing consumers to engage with beauty brands they love while using messaging apps they’re already on, like Facebook Messenger. Ultimately, beauty bots create an authentic, personal experience for consumers, and drive loyalty, sales and engagement for brands. These industry developments are summarized in an infographic called “Getting Personal: Beauty in the Age of Messaging” available at

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